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Clément Fayat Vineyards: The virtues of digital technology

Following the shutdown of its wine tourism activity due to the sanitary crisis, the team at Clément Fayat Vineyards also had to adapt to keep in touch with their customers and prospects.
Campagne digitale Vignobles Clément Fayat

Digitalisation

They put together a perfectly-orchestrated campaign using the latest digital technology. The recently opened e-shop promotes wines to both private customers and Group staff. A weekly newsletter is also sent out to boost loyalty.Social networks - starting with Instagram and Facebook - also allow Clément Fayat Vineyards to keep in constant touch with their community, by actively - and creatively! - sharing the latest news from the vineyards, including custom, increasingly video-rich content.

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